Dog Food On A Mission

We have chosen to pursue important social and ethical goals alongside our commitment to top quality dog food. We feel a responsibility to leverage our resources, to pay into a better world for homeless animals, creating a definition of success that includes positive impact for pets and the people who care for them. It's not charity, it's better business. 

Our impact is not simply the movement of money toward a worthy cause. It is also not just about top quality nutrition for your dog. It's conscious consumers who want to contribute in a meaningful way and make their money matter. Our brand and network create opportunities for collaboration, learning and inspired storytelling that makes our giving and feeding easier, smarter, and more accessible.